ROUGE ABSOLU, a Lifetstyle HOUSE OF GLAM universe

ROUGE ABSOLU reinvents a French Lifestyle around Architecture, Design and Fashion.
These three values create a concept unmatched by any French brand, around a
sensual aesthetic.
ROUGE ABSOLU is a Parisian luxury house, founded by Géraldine Prieur, pioneer of an
unconventional and glamorous lifestyle.
ROUGE ABSOLU’s DNA vampires and creates creative luxury.
The “common thread” of the brand is a luminous gold endowed with impertinence,
opulence and exuberance colored with sensuality.
Géraldine Prieur demonstrates the ability to innovate.
Looking for artistic challenges, she imposes her style with conviction, infusing a new
aesthetic.
She reinvents codes, shakes up traditions, and combines styles to bring out new and
original trends.
She emphasizes her version of modernity in a uniform and smooth era.
The alchemy of the worlds of Haute-Couture and Decorative Arts creates a unique
symbiosis, a signature of ROUGE ABSOLU.
Her creations of visionary design are imbued with elegance.

Instagram @rougeabsolu