If you are into the real estate or property business, you would know how essential it is to take photos of the properties you want to put on lease or sell. These photographs provide an insight to the potential buyers in terms of the architecture, layout, neighborhood, etc. But do you believe that it is sufficient to only show photos of the real estate properties to clients?
Well, indeed it is not. First of all, photos only allow you to showcase those aspects that you want to show to the client by picturing only desirable areas of the property. Moreover, both the customers and consumers are aware that every single detail of the property is not covered in a photo. Therefore, in such a case, the best thing to do is to shoot a video and show your client what you have to offer.
Video marketing is counted as one of the best ways to add more weightage to your content. Therefore, if you are thinking about making a video of the properties you want to sell, it will help provide a clear picture to the potential buyers and ensure to drive desired outcomes.
Through our post today, we will guide you on how to use real estate video marketing to sell more properties easily.
Why is video marketing an effective way?
- Video marketing clearly shows every detail of the property you want to sell.
- Videos can also be shared with others and on social platforms to expand the reach.
- There is a greater possibility for people to watch video content than any other kind of content.
- Video establishes a personal touch and caters to all the questions in one place.
Topmost real estate video creation ideas
Social Media Videos
Social media platforms are the most preferred choice when it comes to boosting your reach. You can consider creating an introductory video and posting it on social media to attract leads. Social media giants such as Instagram and Facebook are the most favorable platforms to earn easy engagements. Therefore, you can post content such as testimonial videos, property highlights, customer feedback, property features, properties sold, etc., to gain desired benefits.
Testimonial Content
Testimonials are yet another excellent way to empower your sales. You can record customer testimonials in the form of small interview sessions to reveal the high points associated with buying the property. You can use editing techniques to add more to these videos with the help of a video-making and editing tool. Some of the questions you can include in these types of videos are:
- How happy are you with your new property?
- How has your journey with us been so far?
- Would you like to recommend our brand to anyone else?
Neighbourhood Tour
Capturing the essence of the neighborhood around the property you want to sell is a great idea. So, go ahead and shoot what the neighborhood looks like along with the amenities provided. In your video, you can capture the areas and facilities like nearby schools, shopping complexes, parks, walkways, etc.
Providing your client with a virtual neighborhood tour is of huge advantage as when someone buys a property, such factors play an important role in the decision.
Virtual Tour of the Property
Offer the buyers a glimpse into the flow and energy of the place they are interested in buying with a virtual property tour. You can start this tour right from the outside of the house/property while covering every aspect such as the number of rooms, amenities, front and back area, etc. Such video walkthroughs play an imperative part while communicating clearly to the client about each critical component. Videos project real-time scenarios and the clients get the freedom to go through the content as many times as they want.
Profile Videos
Another way to impress and gauge the trust of the clients is via profile videos. These kinds of videos tell about the realtor’s history, achievements, and background. You can shoot such videos to showcase your previous work and achievements so that the customers can rely on you. However, keep in mind to keep such videos short, for about 30 seconds or so while including your brand name or logo. This will help people get easily acquainted and recognize your brand.
Contract Walkthroughs
Creating a video related to the property contract that explains everything in detail is a great initiative to put the customers at ease. Many times, a customer misunderstands the contract, and the queries and concerns come into the picture only after a while. Therefore, creating and uploading contract walkthroughs will offer a fair chance to the potential customers about the terms and conditions while eradicating misunderstandings. With such videos, you can explain important clauses and prospects to the buyers for a seamless selling process.
Ask-me-anything Videos
Giving liberty to your customers to ask you anything related to the property is a great strategy. You can let your viewers ask you anything on social platforms like Instagram, YouTube, and Facebook. These types of videos clarify doubts instantly while making it easy for the viewers to get better insights.
How to make a professional real estate video?
The below-given tips will help you create videos like a pro!
Script
Always make a script and present yourself in the video based on that script. It is not a good idea to simply stand before the camera and improvise and talk about anything. Your pitch should be relevant and crisp for it to have an impact.
Video making tools
Make use of any reliable video editor like InVideo to make a big impact on your viewers. There are many tools such as InVideo that feature plenty of templates and effects to add an edge to your video content.
Be presentable
Remember to dress up formally to maintain professionalism in your conduct. For example, if you stand before the camera in a T-shirt and slippers, it will make a casual impression on your audience.
Conclusion
We live in a world of technology and progress where you need to come up with something extraordinary to make yourself stand out. Real estate video marketing is an impressive way to drive sales and place your brand ahead. However, you must know how to create desirable content and win over the customers by offering them exactly what they want!
