In 2022, the internet is way ahead of brick-and-mortar stores. Instead of running around town for a product or service, people simply perform a Google search, look up a number and book a service. As a plumbing contractor, you need to make the most of this opportunity to enhance your business’s visibility: use Search Engine Optimization to make your website appear in front of audiences.
In this article, we’ll take you through some Plumber SEO strategies, techniques and tips that will enable you to grow your plumbing company fast.
- Know Your Plumbing Keywords
You can only reach your prospects once you know what they are searching for. In tech language, these search engine queries are known as keywords.
First, consider how a potential customer in dire need of a plumbing service will type on Google:
Plumbers in (city)
Plumbers near me
Now, consider alternative, more specific queries, like:
How to fix leaky faucets
How to unclog a toilet
My pipes are making noise
Categorized services will also work as keywords, as part of consumer queries will include them. So, instead of entire questions, your plumbing SEO keywords can be:
- Drain cleaning
- Blocked gutters
- Pipe installation
This way, list the most relevant keywords to you and the services you provide. Now, individuals do not search for things in the same manner. For some, ‘how to clean blocked gutters’ can be ‘my gutter is clogged’ Certain software, like the ever-so-popular SEM Rush, allows you to generate all synonyms for the list you’ll compile.
If you use Pay Per Click advertisement services, like Google Ads, you can bid on these keywords to ensure you reach relevant audiences and get yourself high-quality traffic. The longer, more specific keywords you bid on, the more relevant traffic you’ll get, and at lower costs. But note that the use of keywords goes beyond paid techniques.
Plumbing SEO keyword research will let you know the most in-demand services or sought-after answers. You can make separate pages for each primary keyword phrase to maximize your chances of appearing to consumers. This can include creating blog posts, videos, etc., to help your audiences solve their problems. Addressing questions in an effective manner will establish you as a trusted authority in the plumbing niche and boost your brand’s awareness. We’ll discuss organic content in more detail later.
- Claim Your Plumbing Business Listing on Google and Bing
When individuals make local search queries, like plumbing services near me, search engines use their location data to show them businesses around them. So, you must list yourself to stay visible and utilize local SEO for plumbers.
Go to Google My Business and set up your listings, a separate one for each store, if you operate in multiple locations. Provide website, phone numbers, addresses, and all relevant data so that your store appears to all local individuals who turn to Google when they require a plumber.
Make sure you do not ignore Bing, or your plumbing services won’t be visible to users of that search engine.
One of the significant advantages of Google and Bing listings is that they do not rely on presence or optimization. So, even if your website is not yet up to the mark, you can use these Plumber SEO tips to enhance your plumbing company’s visibility.
- Publish Organic Content
One can only use so many keywords when talking about their services. If you want your plumbing website to appear in more places, take up more real estate!
Publishing blog posts related to common plumbing problems on your website will allow you to maximize your chances of appearing to audiences and prospects. Your keyword research will highlight questions and common issues, so assign one keyword per topic and get on to creating content. Begin with keywords that have high search volume but low competition. A Plumbing SEO company is your best bet in this case, as you will already need much time off the field to write the blogs; leave the research to experts with the required software.
You can also have a Plumbing SEO expert analyze your competitor’s plumbing blogs and see which topics are the most popular. After publishing your blog about high-search volume and low-competition queries, begin going through your local competitor’s websites and writing on popular topics they have covered. Make sure you write better, more in-depth articles than your competitors if you aim to outrank them on search engines.
You’ll find many in-depth general techniques for on-page SEO that are beyond the scope of this article. The rules they have are as relevant to plumbing as other niches. Take out time and go through a couple of comprehensive guides.
Video content is beneficial in fields like plumbing that require hands-on work. Add more value to your blogs by coupling them with short YouTube videos. These can divert audiences directly from YouTube to your site as well.
Keep in mind that blog visitors make for very effective leads – they have problems you can solve. Devise strategies to capture them and turn them into customers.
- Use Guest Posting To Ramp-Up Your Plumber SEO
If you aim to rank on search engine results, you will need other domains to link to your plumbing website. One of the most effective ways to get these backlinks is by submitting guest posts. Note that listing yourself in internet directories is also a good way of obtaining backlinks for local plumber SEO purposes.
Guest posts essentially refer to submitting blog posts to other websites for them to publish. If you want effective backlinks, pitch your written work out to establish sites with high Domain Authorities.
Since plumbing businesses need to stay focused on their localities, make sure you prioritize sites in your own state and country first – the closer and the more relevant a site, the better. Websites about home improvement or skill building will be relevant to the plumbing niche, so backlinks from them will help you immensely.
Guest posting can be useful for your own website too. Once you develop your website, open it to relevant guest blogs. This will enable you to take up more internet space without investing as much effort as writing posts yourself. However, do remember that guest blogs are not substitutes for content you can write, as they’re usually not as in-depth as a website’s own articles.
In this day and age, pleasing search engines is as important as satisfying your audiences. However, SEO for plumbing businesses isn’t a small task. Hiring third-party help can help you go a long way in search engine optimization. The enhanced visibility and more customers you’ll get for your plumbing business, as a result, will make sure you get returns on your investment. Make sure you choose a company with experience in your niche to get the best plumber SEO possible.
Mark Buckingham grew up in a Plumbing and HVAC family business. Mark has over 21 years of professional internet marketing and SEO experience (in results). He’s a leading expert in helping Plumbing, HVAC and Electrical business get to the top of Google, boost leads, get more customers and grow their company. As the founder of Skyrocket Results SEO, he’s on a mission to help HVAC contractors, Plumbers and Electricians avert internet marketing mistakes, avoid wasted marketing dollars, increase profits and build wealth. His free Plumbing, HVAC and electrical company marketing blog is: www.SkyrocketResultsseo.com/blog